Thursday, March 5, 2009

Funny Business - Using Comics in the Design

Many of the challenges we face as designers relate not to the quality of our work, but rather to the communication of our ideas. Boston IxDA is thrilled to host Amy Cueva, Co-Founder and Chief Experience Officer at Mad*Pow, who will be conducting a “how to” session on how to get going with comics from a strategy, process and tools perspective.

Thursday, March 19th. 6:30 socializing, 7pm start.

Autodesk. 1560 Trapelo Road, Waltham, MA.

Event Description:
For years, usability professionals and interaction designers alike have been using flow diagrams to demonstrate existing and proposed task flows. We have integrated the great thinking from Kevin Cheng into our design process by using the comic strip model to illustrate points of user frustration with existing flows, recommend new approaches, and communicate how the corporation and technology might support the solution. It has proven to be a very engaging communication, combining the persona, their context and mental model, other influencers, their multi-channel interactions and a high level start to interface design.

This event is open to all and RSVPing is not required. However in the event of a last minute change keep follow us on or sign up to our mailing list here:

Amy's Bio:
Amy partners with clients like Google, Aetna, Fidelity, and Monster to create strong cross-channel digital strategies, first class user experiences, and streamlined internal processes. She built Mad*Pow's user-centered design methodology as the vehicle to synergize business goals, customer needs, and technology requirements. She is the secretary and one of the charter members of the NH UPA, is speaking at UPA 2009, and was selected as one of Mass High Tech’s Women to Watch in 2009.

Prior to Mad*Pow, Amy worked for Putnam Investments simplifying experiences for both investors and employees. She also spent time at MicroArts, Sapient, and Sun Microsystems designing business to business financial applications, marketing sites, and intranet sites. Prior to starting her career, Amy was privileged to have the opportunity to study art history, painting and architecture at La Sorbonne in Paris, France.


tVo said...

Great event tonight. Here is another good example of using comics to convey an idea:

boston.ixda said...

Thanks! I'll roll that in to the write-up/references which we should be sending out shortly /pauric